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Hardware - Grasping three major skills, lock companies take the lead in the market
Sep 23, 2018

Hardware - Grasping three major skills, lock companies take the lead in the market

  

 In today's lock market, the company wants to seize more market share, only to master the market's development "techniques", timely review the market, understand the market development pattern, and constantly adjust the company's development strategy.


In today's lock market, the company wants to seize more market share, only to master the market's development "techniques", timely review the market, understand the market development pattern, and constantly adjust the company's development strategy.


For the current lock market, a large number of new brands are constantly influx, and the competition is more intense. Therefore, lock companies want to take the lead in the market and have to master some key development skills.


Tip 1: Find a "pain point"


Pain points have two major meanings. One is the problems, entanglements and complaints that consumers encounter in normal life. If this kind of thing is not solved, consumers will feel uncomfortable and even painful. Second, enterprises will conduct pain marketing. The "pain point" created by the consumer, that is, consumers will feel that they do not buy the products and services of the company, there will be a kind of "pain", and they will feel that this kind of "pain" occurs when they do not buy.


Therefore, what the lock companies need to do is to find the pain points faced by consumers from the daily life of consumers, and then launch targeted products based on these pain points, and then tell the consumers: "I can help you." To solve this problem, if you face this problem, come and buy my product!" Second, create a "pain" that "fish and bear's paw can't have both" to the consumer, really easy to use, absolutely environmentally friendly, especially low The price, the person has no advantage, and other advantages to inform the consumer: "I have products and services that are not available elsewhere, you will really regret it if you don't buy it."


Tip 2: Find "itchy points"


If the pain point is a problem that consumers must solve, it is a point that can be measured by numerical indicators. The itch point is that the consumer does not have to be, but the thing that is very desirable is a small pleasure beyond logic. The so-called no pain does not itch does not feel, want consumers to pay for their pockets, it is necessary to let him have the "want" mood, let him hear about your brand your product, the heart is itchy, especially yearning. That is to say, if the brand and products of the lock enterprise can hoist the interest of the consumer and give people a better sense of satisfaction in terms of emotion and psychology, that is, stimulate the itch of the consumer, it can naturally harvest the fruits of marketing.


Tip 3: Find a "selling point"


The so-called selling point refers to the characteristics and characteristics of the product that are unprecedented, unique, and distinctive. It can be the product's inherent characteristics, or it can be "out of nothing" through marketing imagination and creativity. Features. Many selling points are not immediately discoverable by consumers, so it is necessary to market or sell or promote them through marketing planning, and those selling points that have been successfully created can be lethal, and can impress people in an instant and bring performance to the enterprise.


In today's era, the brand has become the key to the survival and development of lock companies. Brand marketing has an extraordinary significance. In the field of brand marketing, there are three key words that can't be avoided, that is, pain points, itching points and selling points! Therefore, lock companies want to stand out in the fierce market competition, strive for more consumers, use the "selling point" of their products to directly hit the consumer's "pain point" and itching point is the best way.


In general, in today's big wave sanding lock market, enterprises must seize more market share, only master the market's development "techniques", timely review the market, understand the market development pattern, and constantly adjust the company's development strategy, then, In the future market, companies will be able to seize more markets.